Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

Becoming Facebook

ebook

Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook's growing pains, stumbles, and reinventions.

You can't create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.

In Becoming Facebook, computer engineer turned marketing innovator Mike Hoefflinger shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider:

  • How Facebook recovered from its "disastrous" IPO
  • How the growth team achieved the impossible
  • Why Facebook's newsfeed ads were the company's most important business decision ever
  • How Google+ attacked and lost
  • Why and how Instagram and WhatsApp were added
  • Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.


    Expand title description text
    Publisher: AMACOM Books

    Kindle Book

    • Release date: March 23, 2017

    OverDrive Read

    • ISBN: 9780814437971
    • File size: 2573 KB
    • Release date: March 23, 2017

    EPUB ebook

    • ISBN: 9780814437971
    • File size: 5605 KB
    • Release date: March 23, 2017

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    Languages

    English

    Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook's growing pains, stumbles, and reinventions.

    You can't create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.

    In Becoming Facebook, computer engineer turned marketing innovator Mike Hoefflinger shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider:

  • How Facebook recovered from its "disastrous" IPO
  • How the growth team achieved the impossible
  • Why Facebook's newsfeed ads were the company's most important business decision ever
  • How Google+ attacked and lost
  • Why and how Instagram and WhatsApp were added
  • Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.


    Expand title description text